Brokerage bonuses
Brokerage transfer bonus checklist.
Brokerage bonuses can be valuable, but the headline number usually assumes a large transfer and a long hold period. Compare the bonus against costs, taxes, and investment fit.
1. Match the tier to assets you already plan to move
Do not move money only because a higher tier exists. Use the lowest qualifying tier that fits your actual account plan and liquidity needs.
2. Confirm what counts as net new assets
Providers often exclude assets already held with the same firm, affiliates, advisor channels, or employer plans. Withdrawals during the measurement window can reduce the qualifying balance.
3. Read the hold period
Many brokerage offers require assets to stay in place for months or a full year. Removing assets too early can reduce the bonus, delay payment, or trigger a chargeback.
4. Check transfer friction
ACAT transfers can move eligible securities without selling, but not every asset transfers cleanly. Look for outgoing transfer fees at the old broker, proprietary funds, margin balances, fractional shares, and unsettled trades.
5. Keep investing risk separate from bonus math
A cash reward does not protect against market losses. Compare account costs, investment options, cash sweep rates, tax reporting, and support quality before moving long-term assets.